The Latino population in the United States continues to grow at a rapid rate. This, in turn, is helping change the face of America.
Latinos represent the largest minority group in the U.S. This massive group equals huge spending power and influence as well.
Latinos have a strong influence on mainstream America. This can be seen in many aspects of American culture, from music to television to advertising. Their influence is very evident in the food and beverage industry. Food and beverage marketers and R&D professionals need to be prepared to react to the Latino influence and the changing face of America.
We have prepared a handy infographic to give you the big picture on the Hispanic population in the United States.