The next big food and beverage trends have been revealed and Symrise Marketing got a taste! The Winter Fancy Food Show (WFFS) features thousands of innovations and trends that will shape the future of the food and beverage industry, making it a major source for inspiration. We attended the 44th Annual Winter Fancy Food Show at the Moscone Center in San Francisco, CA to discover and report on the top food, drink and flavor trends across product categories. We're excited for what is to come in 2019.

Plant-based, sustainability and superfoods are among the industry buzzwords that made a big impact at the show. Alongside the 10 up-and-coming trends that we have identified for 2019 below, we saw an abundance of new products validating our past trend reports including: hyper functionality, probiotics, and flavors including lemongrass, ginger & honey. In addition to these past trends, we identified 10 key future focused trends you need to consider in 2019 and beyond.

CLICK HERE to subscribe to the weekly in-sight newsletter!

At this year’s Fancy Food Show, we saw spreads expanding into new territories of functionality. Traditionally reserved for the snack table, spreads have been elevated to the next level. We saw low-calorie, high-protein spreads like Legendary Foods’ Blueberry Cinnamon Bun Nut Butter, functional spreads for fruits and veggies and “free-from” spreads that excluded dairy from the ingredient list. Even the world’s first spreadable granola, Kween Granola Butter, made a debut!

As with many other categories, seafood, demands quality and freshness and has now gone snack-able. From beautiful seafood tins with added ingredients that can be used to create a portable meal by brands like Freshé, to Good Catch’s “sustainable seafood free” tuna and Simply West Coast’s salmon nuggets, it seems seafood is now meant to be on-the-go.

Health focused food and beverages are nothing new especially as consumers are adopting new diets like paleo, keto, vegan, and a general mindfulness for nutrition and wellbeing. Categories such as Ice Cream, Sugar Confectionery and Chocolate Confectionery have been finding ways to create better-for-you (BFY) products that appeal to a wider audience. Virtually every dark chocolate product at the Fancy Food Show called out superfood cacao rather than dark chocolate—coinciding with our 2018 Top 10 Trend, The Future is Super. We saw products touting cacao's BFY features; less sugar, less fat than chocolate such as Navitas Cacao Sweet Nips, DNX Daily Nutrition Bars and a wave of cacao powders to bake and create decadent beverages with.

Symrise Marketing left the 2019 Winter Fancy Food Show with a fresh outlook on the products that will shape the trends of tomorrow and reaffirm the longevity of our past trends.

Our team has put together the new trends from this year’s San Francisco show in the Slide Share below. We hope you find these food trends exciting and helpful to spur innovation for your brands and products.





Join your peers today!

Get the latest articles, news and trends in the Food & Beverage industry delivered directly to your inbox. Don't miss out! Enter your email address below to receive the weekly in-sight newsletter.


Key Takeaways from NJ FoodTech 2024 Panel Discussion

One of the most engaging sessions at NJ FoodTech 2024 was a panel discussion on…

StarChefs Los Angeles 2024 Panel Discussion

When it’s time for another StarChefs panel discussion, where else but Los…