In this article, we explore the new trends we spotted at the New York Summer Fancy Food Show and how they align with our 2024 Trendscope report. Our Trendscope report is a comprehensive analysis that revolves around five pivotal megatrends, which we believe are shaping industry and consumer behavior. Below, we will delve into each megatrend, explaining their significance and highlighting the trends we discovered at the Fancy Food Show that align with them.
Purposeful Sustainability leads the way, emphasizing the importance of regenerative practices and climate optimism through activist eating. This trend fosters a collaborative relationship with nature, promotes clear guidelines for sustainable consumption, and combats greenwashing. It also highlights the need for creative, enjoyable approaches to ensuring future-proof nutrition. Here are some trends that reflect this:
Natalie’s Orchid Island Juice Co.
Tomato Black Pepper Himalayan Salt Reishi Juice: Sustainably sourced and minimally processed, this juice combines tomato, black pepper, Himalayan salt, and Reishi mushroom for a nutrient-rich, climate-friendly beverage.
Guinep
Non-Alc Ocean Mineral Cocktail: A refreshing blend of guinep, salted watermelon, and ocean minerals. Sustainably sourced ingredients make this an eco-friendly choice.
Flow
Alkaline Spring Water sourced from artesian springs, this alkaline water is packaged in eco-friendly, recyclable, and renewable materials, promoting sustainable hydration.
Natural Goodness focuses on two key aspects: flavorsome plants and reconnecting with untamed nature. We have observed a growing demand for plant-based alternatives that offer improved taste and nutritional profiles, along with cleaner, minimally processed vegan options and transparent labeling. Additionally, there is a strong movement towards local food supply and a deeper connection with nature, as consumers seek out the garden, forest, and sea as sources of delightful and grounding experiences. Here are some trends that resonate with this:
Naturao
A refreshing drink made from Aronia berry, packed with natural antioxidants. Crafted with simple, real ingredients, it is GMO-free, 100% natural, preservative-free, and contains no added sugar.
Yuca Balls Sweet and salty snacks made from the cassava root. Baked, non-GMO, preservative-free, and gluten-free.
Gran Luchito
Refried and Cantina Beans: Made in Mexico with fresh ingredients. Suitable for vegans, no added sugar, fat-free, and non-GMO.
Related: Top 12 Trends from the 2024 Winter Fancy Food Show
Our Healthy Lifestyle megatrend encompasses brain care, mindful choices, supercharging from within, and inclusive wellbeing. Consumers are increasingly seeking natural functional ingredients to enhance mood and cognitive function. The impact of COVID-19 has amplified the desire for healthy eating habits, convenient labeling, and guidance. There is also a growing understanding of the body's interdependencies and a focus on women's health throughout different life stages. Here are some trends that support this:
The Hemp Division
Cold Tea Elixir: Ready-to-drink CBD & hemp-infused beverages with 20-25mg of a special CBD blend from NY-grown hemp extract. Supports brain care with calming and anti-inflammatory properties, promoting mental clarity and relaxation.
High Country Fungus
Functional mushroom blend for everyday lifestyles, featuring seven shrooms: lion’s mane, turkey tail, cordyceps, reishi, maitake, shiitake, and chaga. No sugar, no dairy, keto, gluten-free, and organic, promoting total focus with zero crash.
Freshbell
Collagen Water: Made from plant-based collagen sourced from hibiscus, containing 1,500mg of collagen & 500mg of Vitamin C. Each serving has 55 calories, and the flavors are derived from pomegranate and hibiscus. Free from artificial flavors, added sugars, & preservatives.
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Emotional Discoveries celebrate indigenous and innovative flavors, nostalgic relief, and collective moments. Consumers are craving authentic, modern spins on indigenous flavors that appeal to younger generations. Beloved classics provide comfort and stability, while food and drinks that spark joy and conviviality are cherished for their ability to bring people together and celebrate shared experiences. These trends are in line with this:
Seoul to Table
Korean Crispy Style Tornado Potato: This innovative snack combines traditional Korean flavors with a modern twist, offering a unique and crispy take on the classic tornado potato.
Pure Bites
Fruit-a-Peel (Sour Blue Raspberry and other flavors): Combines traditional fruit flavors with a modern twist, offering a tangy and refreshing snack experience.
RSRV Collective
RTD Non-Alcoholic Cocktails: Designed for sharing, these non-alcoholic cocktails evoke nostalgia with traditional ingredients. Flavors like Botanica, Orana, Rosata, and Amari bring joy and conviviality to any gathering, celebrating social moments with renewed enthusiasm.
Lastly, Premium Indulgence explores affordable joy and haute faux cuisine. Amidst efforts to practice frugality, consumers still prioritize indulgence, recreating gourmet moments through cost-effective options. There is also a rising interest in ethical and sustainable culinary experiences, with more elaborate plant-based diets and innovative, guilt-free indulgences. These trends align perfectly with this:
Nantucket Crisps
South Wharf Cocktail Sauce Island Inspired Potato Chips: Non-GMO, gluten-free, dairy-free, and kosher, these chips recreate gourmet moments through affordable indulgence. Enjoy a 12-count of 5oz bags for $42.00.
Pretzel Pete
Margarita Seasoned Mini Twist Pretzels: Enjoy bold, seasonal flavor with non-GMO ingredients in small batch production. Available in a 6 oz 3-pack for $19.45.
Elmhurst
Plant-Based Lattes: Crafted with premium Arabica cold brew, these lattes are dairy-free, gluten-free, non-GMO, kosher, and vegan, with only 5g of sugar per serving. Available in flavors: Toasted Vanilla Almond, Brown Sugar Oat, Caramel Cashew, and Pistachio Crème.
This wraps up our exploration of the key trends we found at the New York Summer Fancy Food Show and their alignment with our 2024 Trendscope report. While we've highlighted some of the most impactful trends, there are many more insights and discoveries we would be delighted to share. For a deeper dive into these emerging trends please contact us here!
