Trend Perspectives by Cynthia Maxwell

As consumers desire more products that support their health from the inside out, it is no wonder health and wellness have topped trend lists for years now. No doubt you have seen an increase of healthier packaged food products in the grocery aisles with various types of protein powders, supplements, and healthy body care products. Adaptogenic, Ayurvedic, and fermented are just some of the newer holistic buzz words that have joined superfoods, collagen, antioxidants, and probiotics call-outs. Holistic prevention is growing! There was a 12% increase in products purchased that claimed immunity, antioxidant and botanical benefits by the end of December 2020.

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Before our very eyes, we will start to see a wealth of products that support this holistic prevention trend. Check out some of the trends you will see more of as we move into 2022.


Products are popping up that contain many different benefits. Yogurts provide the obvious probiotics and all nine essential amino acids, and complete protein. Also, immunity drinks with vitamins c, d, zinc and ginger, turmeric, and pre-biotics. Plant-based ice cream maker Sunscoop created Golden Glow, which contains turmeric, ginger, and cinnamon. These are the same ingredients used in the Ayurvedic healing elixir Golden Milk.

Bulletproof has a line of functional coffee creamers and mix-ins that contain MCT oil and grass-fed better that fit within the keto diet.

All-in-one products are convenient and will be a sure seller to many.

RELATED: 3 Global Food and Beverage Trends Inspired by Healthy Lifestyles


“The microbiome is even labeled a supporting organ because it plays so many key roles in promoting the smooth daily operations of the human body.” Harvard T.H. Chan School of Public Health

Your microbiome can change every day, week, and month depending on what you are eating, doing, and environmental exposure. It is a very brief explanation of our microbiome, but enough to know we want it to be healthy and strong.

If you follow any health and wellness gurus, you have already heard them talking about this in a big way for the last few years. No one packaged food product can provide all of your microbiome needs. Still, many grocery stores have added a substantial refrigerated section that houses all the prebiotics, probiotics, gut-immunity shots and drinks, and omega oils.

This microbiome trend will influence more fermented foods like sauerkraut and kefir, two of the best for the microbiome. Also important are yogurt, apple cider vinegar, and miso. Recently, apple cider vinegar has shown up in many products, like chips, bottled drinks, and beauty products. I predict miso will be gaining ground with its multitude of uses and health benefits.

Gut health is one of the top health and wellness trends for 2021 and 2022. So look for the microbiome diet to move to a front runner position with the intermittent fasting, keto, and DASH diets.


Wonder why your turmeric supplement has black pepper in it? Black pepper enhances the bioavailability of turmeric. Without the black pepper, turmeric mostly gets metabolized before it is absorbed into the body.

Most consumers are unaware that many vitamins and herbs work best paired with another vitamin, herb or food. For instance, iron is better absorbed with vitamin C-rich foods. Vitamin D works better with magnesium or good fats like fish and nuts. Other notable combos are Zinc + Quercetin and Zinc + foods rich in vitamin C-like a grapefruit.

With more pairs knowledge, consumers will appreciate convenient drinks, supplements, superfood powders, and packaged foods that contain absorption enhancing pairs.

Holistic prevention is a trend with benefits!

Learn more about our trendscope® 2021+ trend, Holistic Prevention, reach out to a member of our team, CLICK HERE!

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