Despite the desire to experience multiple flavors, a majority of consumers buy ice cream products featuring one flavor, ...

Despite the desire to experience multiple flavors, a majority of consumers buy ice cream products featuring one flavor, according to a survey of ice cream manufacturers and retailers conducted by IDFA. The US ice cream industry is valued at $39bn, with nine in 10 consumers having purchased the frozen dessert in the past six months, according to Mintel.

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