Latest Articles

Top Gen Z Food and Beverage Preferences

While the exact dates are up for debate, Generation Z describes any person born roughly between the late 1990s and the early 2010s. As this generation…
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Gen Z Drives Sustainability in the Food Industry

 Every generation faces challenges wrought by their predecessors. Millennials, for example, blame boomers for a shortage of affordable starter homes…
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Gen Z drinking less due to emotional impact

Sober socialising is proving to be popular among Gen Z, as the demographic is shunning alcohol more significantly than other generations, new data…
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How Gen Z Is Taking Newstalgia to New Heights

Children of the ‘80s and ‘90s can probably rattle off any number of food items that defined their young lives. From Bagel Bites and Chef Boyardee to…
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Is Generation Z Drinking Less?

College-aged kids carry a certain reputation when it comes to drinking alcohol. It’s a vision shaped by the rowdy Delta frat in “Animal House,” the OG…
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Savory Cravings: Gen Z Edition

Despite their seeming commitment to healthy eating, Gen Z consumers display a notable craving for comfort foods. With the stresses of daily life and…
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Sweet Trends for Gen-z Consumers

Gen Z consumers, now in their teens and early 20s, are different from prior generations in a few key ways. When it comes to product purchases, they…
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Gen-z Beverage Trends

Gen Z, including people born between 1997 and 2012, is really the first generation to grow up fully immersed in online technology and culture. As a…
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Good Libations

Tags: Gen Z, Drink Trends Source: Civic Science

Gen Z’s Mixed Perspectives on Alcohol – Three Quick Trends

Has alcohol lost its appeal among Gen Z? Countless articles over the last few years (such as this one) have made the point that drinking has become…
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Good Libations

Tags: Drink Trends, Gen Z Source: The Hill

Why is Gen Z drinking less?

Gen Zers are drinking less than young people in past generations: about 20 percent less alcohol per capita than millennials did at their age,…
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