Latest Articles

Why Does Gen Z Matter as A Consumer?

Food and beverage manufacturers know they must look to the future when developing new products and flavors, and Gen Z is the future. So, the question…
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Sweet Talk

Tags: Millennials, Gen Z, Dessert Source: Yahoo News!

Millennials and Gen Z Crave "Dessert and Candy Mash-Ups"

New foods that play on nostalgia and comfort — like "dessert and candy mash-ups" — are the focus of food manufacturers as they cater to the palates of…
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How to Create Food and Beverage Gen Z Will Crave: Part 4 — Gen Z Flavor Preferences

Throughout this series on Gen Z, we’ve explored what makes this generation unique. In particular, Gen Z (approximately 10-25 years old in 2020) stands…
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How to Create Food and Beverage Gen Z Will Crave: Part 3 — Gen Z Food Trends

As we explored in the first two parts of this series on Gen Z, this young generation expects more than business-as-usual. Gen Z consumers…
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How to Create Food and Beverage Gen Z Will Crave: Part 2 — Gen Z as Consumers

In Part 1 of this series on creating food and beverage Gen Z will crave, we explored who Gen Zers are and what makes them different from Millennials.…
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How to Create Food and Beverage Gen Z Will Crave: Part 1 — Understanding Gen Z

Over the past decade or so, much attention has been focused on what makes Millennials unique. Yet as brands shift to meet the demand of younger…
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From Birria Tacos to Fufu, Here Are The Latest TikTok Food Trends — But Will They Stick Around?

A loaf of bread and a chocolate orb have never been so popular. At least that’s been the feeling over the past year, when TikTok has spurred a barrage…
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Sweet Talk

Tags: Consumer Trends, Dairy, Gen Z Source: Berry on Dairy

Moo-ving onto Gen Z

Gen Z just spent the past five months close to home and eating at home, where all types of dairy foods were being served, as is or in recipes. The…
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Feeding Gen Z During Quarantine and Beyond

When it comes to the food they buy and share, health, freshness, and convenience are among Gen Z’s priorities, and those preferences have persisted…
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A Discussion with Generation Z: Food Trends and Product Purchasing

Trend Perspectives by Cynthia Maxwell Although generations are typically categorized by events rather than arbitrary dates; Gen Z birth years are…
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Small and Big Worlds Collide at DC-Chesapeake StarChefs Rising Stars

With its contrast between cozy, walkable neighborhoods and high-stakes…

Welcome to the 2022 RCA Conference

We know. You're used to cancellations, pivots and all kinds of last-minute event…