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Good Libations

Tags: Gen Z, Drink Trends Source: The Independent

The Rise of Low-&-No Alcohol Drinks: Gen Z on Its Own Terms

This article caught our attention because it explores how younger adults are rethinking alcohol consumption and embracing low- or no-alcohol drinks in…
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Good Libations

Tags: Gen Z, Drink Trends Source: FastCompany

Yes, Gen Z drinks now, but they're doing it their own way

This FastCompany article provides a nuanced look at how Gen Z is redefining alcohol consumption—not through total abstinence, but through more…
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Good Libations

Tags: Gen Z, Cocktails, Drink Trends Source: Esquire

Gen Z Doesn’t Drink Much. But When They Do, It’s This Cocktail

There’s no greater generational divide between Millennials and Gen Z than alcohol consumption. According to Gallup data, young adults today are…
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Beyond the Plate

Tags: Gen Z, Food Trends Source: Food Institute

3 Textures Gen Z Can’t Resist

For Gen Z, eating and drinking are multi-sensory experiences. While the young demographic has garnered a lot of attention for its love for bold…
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Good Libations

Tags: Gen Z, Drink Trends Source: Trendhunter

Gen Z-Influenced Drink Menus

These McDonald’s CosMc drinks have been announced on the heels of the brand's move to close dedicated CosMc locations and instead focus on providing…
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Beyond the Plate

Tags: Gen Z, Food Trends Source: Food Industry Executive

How Gen Z Founders Are Redefining Climate Action in the Food Industry

As members of Generation Z, growing up we were bombarded with narratives about the environment and sustainability. As young professionals, we also saw…
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Good Libations

Tags: Drink Trends, Beverage, Gen Z Source: The Drinks Business

Why is Gen Z really drinking less? It’s not what you think

Ask an industry executive why Gen Z is drinking less and you’re likely to hear the usual generalisations: “They care about health,” or “They want…
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Good Libations

Tags: Beverage, Gen Z Source: Movie Guide

Gen Z Drinks Way Less Than Generations Before — Is That a Good Thing?

Gen Z is drinking way less than generations before, but are there downsides to their disinterest in going out? “Alcohol consumption with Generation Z…
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Beyond the Plate Good Libations Sweet Talk

Tags: Gen Z, Snacks Source: Symrise

The Rise of "Snackification" for Gen Z: On-the-Go Meals & Mini Moments

For Gen Z, snacking has become part of their daily lifestyle. A 2023 report found that 6 in 10 Gen Z consumers prefer frequent mini treats over large…
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Beyond the Plate Good Libations Sweet Talk

Tags: Gen Z, Food, Consumer Trends Source: Symrise

Key Food and Beverage Trends Driven by Gen Z Consumers in 2025

Gen Z isn’t just a new generation of consumers — they’re a force reshaping the food and beverage industry. They’re craving both innovation and…
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