Sweets and snacks companies are increasingly targeting consumers by branding their products "thin" to suggest convenienc...

Sweets and snacks companies are increasingly targeting consumers by branding their products "thin" to suggest convenience or health, or to tap the snacking chocolate trend. Among the business adopting such a strategy is Nonni's Foods with its THINaddictives Biscotti that were showcased at the Snack Attack event in New York this month.

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