While organic and non-G.M.O. claims are becoming more important to today's consumer, calories and fat content remain the...

While organic and non-G.M.O. claims are becoming more important to today's consumer, calories and fat content remain the primary drivers of better-for-you snack purchases, according to market research firm Nailbiter. Using patent-pending technology, Nailbiter captures and analyzes consumer purchase and usage decisions through in-store and at-home videos and surveys.

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