Relative to 0% beer, the alcohol-free wine market is small in the UK, but that is set to change, as better products and high-profile celebrities enter the market. That’s the view of Paul Schaafsma of Benchmark Drinks, who sees the no-alcohol wine sector as a “huge opportunity”, as long as it’s backed by the right people and the drinks taste good. And it was during a discussion with db last month that he outlined his view of the category, not only giving an opinion on how big it could be, but what will drive it forwards. “Zero per cent is one of the biggest trends in drinks, but one of the biggest challenges for 0% wine is the way it tastes – it’s all pretty ordinary,” he said, before, Read more