As Dry January begins, there's one generation that has already begun cutting back on alcohol: Gen Z. Data from the National Institute of Alcohol Abuse and Alcoholism indicates that alcohol consumption in the U.S. has risen overall. But research from the National Institute on Drug Abuse shows that lifetime drinking, past month drinking, and past year drinking among young people began to decline around the year 2000. That means that such declines have especially impacted Generation Z, defined as anyone born from 1997 to 2012, and some Millennials, born between 1981 and 1996. A 2023 survey from Gallup found that the share of adults under age 35 who say they ever drink dropped, Read more

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