It comes in a yellow-labeled bottle with a fire-breathing demon on it. It tastes like Big Red chewing gum. It's Fireball Cinnamon Whisky, and lately it's been as hot as its name. "Fireball is number one, definitely. That's pretty much the chosen shot," said Belue, who enjoys it herself now and then.

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06/22/2020
Webinar: Mainstream Flavor Trends Surfacing From COVID-19

As we enter a re-opening phase in the wake of COVID-19, we also enter a new...

04/09/2020
Webinar: Symrise North America’s Top Flavor Trends for 2020 and Beyond

Trends may be the single most important driver in the food and beverage industry...