It comes in a yellow-labeled bottle with a fire-breathing demon on it. It tastes like Big Red chewing gum. It's Fireball Cinnamon Whisky, and lately it's been as hot as its name. "Fireball is number one, definitely. That's pretty much the chosen shot," said Belue, who enjoys it herself now and then.

Read whole article via www.cnn.com

Join your peers today!

Get the latest articles, news and trends in the Food & Beverage industry delivered directly to your inbox. Don't miss out! Enter your email address below to receive the weekly in-sight newsletter.

Twitter

Events

12/21/2018
Happy Holidays From Symrise!

Thank you for reading, sharing and supporting In-sight in 2018! We're taking...

02/01/2018
Innovation and Trends from the 2018 Winter Fancy Food Show

By Ian Thurston, Symrise Senior Marketing Communication Manager The 2018 Winter...