April, it seems, isn't too early to kick off shandy season. MillerCoors has already started stocking shelves across the U.S. with its Leinenkugel's Summer Shandy and will sell the lemony beer through August, trying to repeat last year's successful national debut. Like hard cider, another fast-growing beverage category, shandy has gained popularity as a fruity alternative beer.

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7 Essential Steps to Seasonal and LTO Success

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