Digital might be a marketing buzzword, but this year, Target Corp. is making a big push into TV for its holiday campaign. As a way of better connecting with its Hispanic shoppers, the 1,800-unit chain is increasing its media investment in TV by 21% this year compared with last year, and plans to air 16 broadcast spots-four more than in 2015, the Minneapolis-based retailer announced Tuesday.

Read whole article via adage.com

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