Latest Articles

Sustainable and Climate Friendly Food and Beverage Trends

Trend Perspectives by Cynthia Maxwell With Earth Week celebrations from April top of mind, I’m exploring Symrise’s Global Trendscope® trend…
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Healthy Lifestyles: Food and Drink Focused on Modern Functional Nutrition & Wellness

In a new world where the global pandemic changed attitudes towards food, medicine, and health, there has been a shift in consumers’ need for…
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[Webinar] Reimagine Beverage and Sweet Products for a Healthy Lifestyle

What does ‘health and wellness’ really mean for beverage and sweet categories? Join us on Thursday, March 25th at 12pm EST for our webinar, Reimagine…
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Top 9 Flavors Inspired by Emotional Discoveries in 2021

At a time when international travel isn’t feasible for many, and when people’s social interactions often remain limited, taking emotional journeys…
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9 Flavor Trends of 2021 Inspired by Natural Goodness

As consumers look for more holistically healthy options in 2021, they’re turning towards nature. But that doesn’t mean food and beverage brands are…
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Top Food and Beverage Trends for 2021 Influenced by Healthy Lifestyle

The overall trend of trying to support healthy living through food and drinks continues in 2021, but this year, there’s even more emphasis on building…
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Top 12 Flavor Trends in North America for 2021

After a year that was like no other for the food and beverage industry, 2021 still contains many unknowns. But while it may be too early to say when…
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[Webinar] North American Top Flavor Trends for 2021

The past year has influenced the future of the food and beverage industry. In response to COVID-19, consumers craved comfort and became hyper aware of…
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Evocore: A Flavor Encapsulation Solution by Symrise

Great taste is the most important repurchase driver within the dynamic food and beverage market. Flavor encapsulation enables your brands to protect…
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Road Trips Were the Travel Trend of 2020 Introducing New Food and Snacking

Trend Perspectives by Cynthia Maxwell It's no surprise that the interest in road trips has risen as the result of 2020 events. Whether it was by car,…
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[Infographic] Flavor Madness 2021: America's Favorite Ready-to-Drink Alcohol

Symrise Flavor North America's 2021 Flavor Madness was a competition between…

Lemonade Hard Seltzer Wins The Title of America's Favorite RTD Alcoholic Beverage Flavor

It’s Last Call in the Symrise Flavor Madness 2021 and a champion has been…