Latest Articles

How Culture, Nostalgia and More are Shaping the Dallas Food Scene

This is a wrap-up of the Symrise-StarChefs Roundtable disucssion held in Dallas during StarChefs Rising Stars Dallas in December 2021. The historic…
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2022 Top Trends from Symrise North America

It's that time again. A new year and new trends from Symrise Flavor North America. This year's report features a wide array of flavors and ingredients…
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What's New in Mood Altering Drinks (& Food)

Mood-Altering Drinks Are Elevating the Drink Game For as long as we’ve recorded human history (and probably long before), we’ve turned to fermented…
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How Premium Indulgence is Popping up in Food and Beverage This Holiday Season

Trend Perspectives By Cynthia Maxwell, Trend Forecasting Cover photo: Spice gift & customizable dinnerware from Food 52  After thumbing through Food…
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Top 2021 Thanksgiving Food Trends

Happy Thanksgiving from everyone at Symrise NA! While you're resting this long weekend, check out what foods and beverages are trending for 2021 in…
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Top 3 Up and Coming Trending Food Cities in America

The restaurant industry has weathered a terrible storm since the COVID-19 shut everything down in early 2020. Even though 2021 has seen restrictions…
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Revisiting Top Trends From Past Summer Fancy Food Shows

In lieu of the Summer Fancy Food Show, we're revisiting some of the top flavor trends we reported on at past shows: 2016: The Top 11 Trends for…
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Trend Perspectives: The Impact of Legalization on Food and Beverage

By 2024 the cannabis beverage industry is estimated to reach $1.4 billion in the United States. With an estimate as high as this, we can see how the…
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[Video] trendscope® 2021+ a Cross-Category Look at Food and Beverage Trends

Which consumer trends are affecting the food and beverage industry? With our Symrise proprietary trendscope® we combine quantitative and qualitative…
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How to Create Food and Beverage Gen Z Will Crave: Part 4 — Gen Z Flavor Preferences

Throughout this series on Gen Z, we’ve explored what makes this generation unique. In particular, Gen Z (approximately 10-25 years old in 2020) stands…
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Happy Holidays! See You in 2022!

The Symrise North America team wishes you all a very Happy Holiday seasoning and…

[Webinar] Reimagine Culinary and Snack Products for a Healthy Lifestyle

What does ‘health and wellness’ really mean for savory categories? Join us on T…