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Revisiting Top Trends From Past Summer Fancy Food Shows

In lieu of the Summer Fancy Food Show, we're revisiting some of the top flavor trends we reported on at past shows: 2016: The Top 11 Trends for…
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Trend Perspectives: The Impact of Legalization on Food and Beverage

By 2024 the cannabis beverage industry is estimated to reach $1.4 billion in the United States. With an estimate as high as this, we can see how the…
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[Video] trendscope® 2021+ a Cross-Category Look at Food and Beverage Trends

Which consumer trends are affecting the food and beverage industry? With our Symrise proprietary trendscope® we combine quantitative and qualitative…
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How to Create Food and Beverage Gen Z Will Crave: Part 4 — Gen Z Flavor Preferences

Throughout this series on Gen Z, we’ve explored what makes this generation unique. In particular, Gen Z (approximately 10-25 years old in 2020) stands…
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trendscope 2021+: Global Flavor Trends Inspired by Emotional Discoveries

The emotional toll of the Covid-19 pandemic has influenced flavor trends around the world. While food and drink have long been associated with…
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'Back to School' Sparks Opportunities for Food and Beverage LTOs

Sharpen your pencils and pack your lunchbox – it’s ‘back to school’ season! From pre-school to PHD programs, mid-August marks the time to start…
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These Ingredients are all the Buzz in Holistic Prevention

Trend Perspectives by Cynthia Maxwell As consumers desire more products that support their health from the inside out, it is no wonder health and…
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How to Create Food and Beverage Gen Z Will Crave: Part 3 — Gen Z Food Trends

As we explored in the first two parts of this series on Gen Z, this young generation expects more than business-as-usual. Gen Z consumers…
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3 Global Food and Beverage Trends for 2021 and Beyond Inspired by Healthy Lifestyles

Health food has increasingly gone mainstream, but that doesn’t mean consumers are just chasing diet trends. Instead, they’re often looking for options…
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3 Types of Food Influencers and Their Impact on Food and Beverage

Trend Perspectives by Cynthia Maxwell In 2019 the influencer marketing industry was worth $8 billion with the expectation to grow to $15 billion by…
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[Mini-Webinar] Sustainability at Symrise: Positive Impact Beyond Boundaries

Sustainability is more than an industry buzzword. It’s a promise to consumers…

[Webinar] trendscope® 2021+: Global Food and Beverage Trends

Year to year, consumers’ food and beverage choices evolve through the influence…