Of the total $8.4 billion that the National Retail Federation (NRF) expects U.S. consumers to spend on Halloween celebrations in 2016, about 30% of that will be spent on candy. While $2.5 billion for candy might seem a bit high, it's less than last year's estimated $2.6 billion candy bill. In 2015, the NRF reckoned total spending on Halloween at $6.9 billion, down from $7.4 billion in the previous year.

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06/22/2020
Webinar: Mainstream Flavor Trends Surfacing From COVID-19

As we enter a re-opening phase in the wake of COVID-19, we also enter a new...

04/09/2020
Webinar: Symrise North America’s Top Flavor Trends for 2020 and Beyond

Trends may be the single most important driver in the food and beverage industry...