Latest Articles

How Health Conscious Consumers Are Shopping For Food Products

Being a vegetarian or vegan is no longer something unusual nor difficult to be in 2016 with meatless restaurants and alternatives reigning supreme. Now, with over 2.5 million...  more »

04/30/2018

Good Libations

Tags: Consumer HealthSource: PR Newswire

New Survey Finds 84% of Parents Do Not Know How Much Calcium Their Children Need

The Dairy Alliance also uncovered that most parents in the Southeast believe the following myths about milk, cheese, yogurt and other dairy foods: "In this day of social media, it...  more »

The Hidden Drivers Behind Natural and Organic

It's no secret that consumer interest in natural and organic fare has risen dramatically in recent years. Social media aggregates show that each term has increased more than 300%...  more »

Tea, juice & functional beverages lead the way for ginger's charge

"Ginger is a versatile flavor that works in products from nearly any category like soda, coffee, tea, juice, enhanced water, and functional beverages. The flavor and health...  more »

Superfood Cocktails Is the Healthyish Drink Trend We Need

Looking for a healthier happy hour? Cue superfoods. Turmeric, matcha, and the like are popping up in everything these days - including your cocktail. "People are generally more...  more »

Healthfulness, indulgence win today's consumer

Consumers are interested in wellness and mindful indulgence. Image credit: Graff NEW YORK Successful consumer packaged goods companies are evolving their offerings to meet specific...  more »

The evolution of performance nutrition

No longer limited to athletes or fitness buffs, food and beverage products geared toward performance target a broad range of consumers and occasions. more »

Baby boomers driving clean label trend

Millennials may get the lion's share of the headlines, but baby boomers are leading the clean label trend. The demographic's purchasing power, combined with an interest in...  more »

Functional Beverages are a Popular Trend at the Summer Fancy Food Show

By Marianna Biancardi, Senior Marketing & Consumer Insight Specialist The Symrise Marketing team attended the 2017 Summer Fancy Food Show in New York City and identified the...  more »

Exploring the Ginger and Turmeric Obsession at the 2017 Summer Fancy Food Show

By Emmanuel Laroche VP Marketing and Consumer Insights, Symrise NA In our 2017 Symrise NA Flavor Report we have introduced a new trend called “Tamed Heat”. Tamed Heat refers to...  more »

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02/01/2018
Innovation and Trends from the 2018 Winter Fancy Food Show

By Ian Thurston, Symrise Senior Marketing Communication Manager The 2018 Winter...

12/25/2017
Happy Holidays from Symrise! See you in 2018!

Thank you for reading and sharing in-sight in 2017! We're taking a holiday...