Latest Articles

Move Over, Pumpkin Spice: Maple, Apple Emerge As Popular Autumn Flavors In Hot Drinks

Starbucks’ Pumpkin Spice Latte, now making the rounds for the 18th straight autumn, set off a trend so widespread that it has become the butt of…
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Pandemic-Related Health and Hygiene Consumer Trends Affecting Beverage Market

The COVID-19 pandemic has made consumers much more aware of the general hygiene and safety of the products they purchase, and as most beverage…
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These 4 Drinks Are Exploding in Popularity, New Yelp Data Says

Summer 2021 may just be the best summer of them all, right? How could it not be after a year of lockdown? Now that bars, cafes, and restaurants are…
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Beverage Trends Driving Change in 2021

Changing consumer demands mean beverage manufacturers have to adjust their offerings to satisfy the desire for functional, healthy beverages, while…
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[Webinar] Beverage Innovation in a Plant-Based World

As consumers steer away from dairy-based beverages, plant-based alternatives conquer the market. Join Symrise Flavor North America on Wednesday, June…
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Beverage Innovation Tops IRI’s New Product Pacesetters

New beverages were popular in 2020, according to IRI’s annual New Product Pacesetters report. The top four innovations were beverages or…
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Functional Beverage Sales Rise, But Not All Ingredients, Benefits Gain Equally As Consumer Interest Shifts

Sales of functional beverages are bouncing back after slowing early in the pandemic when fewer people bought on-the-go products, reflecting increased…
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[Round 1 Results] Flavor Madness 2021: Hard Seltzers vs Canned Cocktails

Alright folks we are live! We witnessed madness the first weekend of play for Symrise Flavor Madness 2021. If you are just joining us, refer to our…
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The Power Of Competitive Collaboration

It might sound counterintuitive, but working together with your competitors is the best way to grow your brand, says Adrian Lugg, founder and MD of…
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[Mini-Webinar] How Low Can You Go? Bring Premium Hard Seltzer, Low and Non-Alc Spirits to Life

How low can your ABV go? It's time for your beverage brands to tap into the changing industry with great tasting hard seltzer, low ABV or alcohol-free…
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[Mini-Webinar] Sustainability at Symrise: Positive Impact Beyond Boundaries

Sustainability is more than an industry buzzword. It’s a promise to consumers…

[Webinar] trendscope® 2021+: Global Food and Beverage Trends

Year to year, consumers’ food and beverage choices evolve through the influence…