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[Round 1 Results] Flavor Madness 2021: Hard Seltzers vs Canned Cocktails

Alright folks we are live! We witnessed madness the first weekend of play for Symrise Flavor Madness 2021. If you are just joining us, refer to our…
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The Power Of Competitive Collaboration

It might sound counterintuitive, but working together with your competitors is the best way to grow your brand, says Adrian Lugg, founder and MD of…
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[Mini-Webinar] How Low Can You Go? Bring Premium Hard Seltzer, Low and Non-Alc Spirits to Life

How low can your ABV go? It's time for your beverage brands to tap into the changing industry with great tasting hard seltzer, low ABV or alcohol-free…
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What's Hitting the Shelves? New Product Launches: January 2021

From hard seltzer lemonades to CBD beverages, we take a look at some of the new products hitting the shelves around the globe. [continue...]
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Weight Loss, Relaxation Shaping Beverage Trends

Beverages that promote health and wellness, escapism and value will be in the spotlight next year, according to Imbibe. The Chicago-based beverage…
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New Habits Under Quarantine Introduce Food and Health Trends

Trend Perspectives by Cynthia Maxwell It can take anywhere from 18-254 days for a person to form a habit, according to a study published by the…
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Top Flavor Trends for 2020 Inspired by Natural Goodness

Both organic and natural food continue to boom, with an increased focus in 2020 on earthy, natural products in all their forms. That means that…
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COVID-19's Impact on Alcoholic Beverage Categories

It’s no secret that the nationwide measures to stop the spread of COVID-19 have had devastating effects on bars, restaurants, and breweries reliant on…
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Drink to That: Key Suppliers Detail “Adventurous” and Sophisticated Beverage Trends

For Charlotte Kern, Senior Marketing Manager at Symrise (EAME), storytelling means there’s a human touch central to the product experience. “It makes…
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[Infographic] Flavor Madness 2021: America's Favorite Ready-to-Drink Alcohol

Symrise Flavor North America's 2021 Flavor Madness was a competition between…

Lemonade Hard Seltzer Wins The Title of America's Favorite RTD Alcoholic Beverage Flavor

It’s Last Call in the Symrise Flavor Madness 2021 and a champion has been…