The global breakfast cereal market is expected to grow 3% per year to reach $40 billion in 2023, according to new research and analysis from Packaged Facts, a leading market research firm and division of MarketResearch.com. Breakfast cereal is a highly penetrated category in mature markets such as the U.S., but there is plenty of room for growth, particularly in Asia, Africa, and the Mideast, as Western diets become more common across the world. [more...]

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