Boston Beer recently acknowledged the slowing popularity of hard seltzers due to new competition from the rise of the ready-to-drink cocktail industry. Over the past 10 years successfully navigating the RTD Space, I was not surprised to see the rise in RTD cocktails becoming more and more popular due to the high demand for convenient, on-the-go, and low-ABV drink options, and I don’t see this beverage category going anywhere anytime soon. READ MORE
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