For the past year and a half, you may have heard a lot about butter. It started with a viral video of influencer chef Justine Doiron carefully slathering two sticks of butter directly onto a wooden cheese board, seasoning the thick layer with flaky sea salt and lemon zest, arranging torn herbs and red onion across the surface, and finally finishing the dish with flower petals and a drizzle of honey. This was the butter board, a TikTok trend that quickly reached escape velocity and was featured by the, Read more

Join your peers today!

Get the latest articles, news and trends in the Food & Beverage industry delivered directly to your inbox. Don't miss out! Enter your email address below to receive the weekly in-sight newsletter.

Events

Join us at the RCA Conference & Expo in St. Louis

The countdown is on! See you at RCA Conference & Expo! We’re just one day away…

Join us tomorrow for our Symrise North America 2025 Top Trends Webinar

The food and beverage landscape is evolving rapidly, and staying ahead of…