Last week, we covered Coffee Market Drivers for 2016 and Beyond. Now, in part 2 of this coffee series we'll be taking a look at some of the trends that we're seeing as well as key consumer insights around coffee.

Coffee manufacturers are facing stiff competition within their own category as well as from outside beverage options.

The key here will be to innovate to continue to capture the consumer’s attention in an increasingly noisy beverage market. Coffee is an opportunity to excite and inspire customers.

From natural energy options to exciting premium concepts, the market will continue to evolve.

CLICK HERE to see trends and insights for the coffee industry from Japan to the US. 

Click HERE for weekly updates on coffee and other beverage categories.