Shopper insights firm IRI says traditional methods to measure the impact of marketing campaigns on store sales are outmoded in the digital age. It claims confectioners must explore geo-targeting to ensure money is well spent.
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Key Takeaways from NJ FoodTech 2024 Panel Discussion
One of the most engaging sessions at NJ FoodTech 2024 was a panel discussion on…
StarChefs Los Angeles 2024 Panel Discussion
When it’s time for another StarChefs panel discussion, where else but Los…
