Just over a third of consumers have heard of the term clean label, but that doesnt mean they arent looking for natural products, new research from FMCG Gurus reveals. The research firm found 36 percent of consumers know the term, used in the food industry to classify products that are natural and free of artificial and synthetic ingredients. [more...]

Discover more with our Fancy Food Show Trend Report!

The 2020 Winter Fancy Food Show (WFFS), January 19th to 21st at San Francisco’s Moscone Center, ushered in a new decade of food and beverage trends via 80,000 specialty products. The Symrise NA Marketing Team was in attendance to taste, track and deliver the latest in flavor, format and product trends to our clients.Read more...