Craft-made, sustainable and locally produced beverages top this year's list of hottest menu trends, according to the National Restaurant Association's annual "What's Hot" survey,which polled 650 professional chefs. "At restaurants and other foodservice operations today, beverages, including wines, spirits, beers, and non-alcoholic drinks are big traffic drivers," said Hudson Riehle, the Association's senior vice president of research. [more...]

Tap Into The Craft Market

Symrise's extensive research in the craft market provides a framework for positioning a new brand within the space. Learn more here!