It has been a long road for the contenders but we are here; the Flavorful Four. Each regional winner has had to face some fierce competition, at times looking like they would not make it. After this article we will have the final two teams fighting for the honor of Last Scoop Standing in the Symrise Ice Cream Flavor Madness Bracket. If you are just joining us, refer to our introductory article for rules and field of flavors. Otherwise let’s continue below to our in-game analysis.
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Natural Goodness - #10 Triple Fudge Crunch VS Healthy Lifestyle - #4 Chocolate Chip Cookie Dough
One could argue #10 Triple Fudge Crunch had an easy path to the Flavorful Four compared to the likes of battle tested #4 Chocolate Chip Cookie Dough which had to defeat a #1 seeded opponent. Are consumers fatigued of championing #4 Chocolate Chip Cookie Dough or can they give it another push to beat rested underdog #10 Triple Fudge Crunch? 
Premium Indulgence - #7 Chocolate Fudge Brownie VS Emotional Discoveries - #6 Strawberry Cheesecake
#7 Chocolate Fudge Brownie has held off trendy pumpkin spice, popular fruit flavors and even survived the peanut butter craze. But now, the #7 seed faces equally tough opponent in #6 Strawberry Cheesecake. #6 Strawberry Cheesecake has represented bakery flavors going cross category well; will consumers carry the bakery notes forward or are they feeling a more decadent indulgence in #7 Chocolate Fudge Brownie?
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The results are in and first thing to mention is the one striking similarity with the Flavorful Four flavors, they all have inclusions of some sort. Whether it is a chocolate chip, a crispy crunch, brownie chunks or fruit inclusions, these extras are giving consumers the textual experiences they crave. Our data shows that new textures would encourage 34% of category consumers to try a new product.
Results: #4 Chocolate Chip Cookie Dough defeats #10 Triple Fudge Crunch by a consumer vote of 65%.
Results: #7 Chocolate Fudge Brownie wins an overtime thriller against #6 Strawberry Cheesecake with a consumer vote of 51% to 49%!
There have now been 62 flavors eliminated from the Symrise Ice Cream Flavor Madness. Our last article will highlight the championship match between #4 Chocolate Chip Cookie Dough and #7 Chocolate Fudge Brownie. Stay tuned and thanks for following along with us!
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