Cold brew is helping premiumize the RTD category and is growing quickly in the US:56% of new RTD coffee launches in the US were cold brew in 2017, up from 38% the previous year. Consumers want better-for-you beverages that are convenient and functional and RTD coffee checks all the boxes,says Imbibe. [more...]

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Tags: Coffee, Flavor Trends, Drink Trends Source: Beverage Daily

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