Cold brew is helping premiumize the RTD category and is growing quickly in the US:56% of new RTD coffee launches in the US were cold brew in 2017, up from 38% the previous year. Consumers want better-for-you beverages that are convenient and functional and RTD coffee checks all the boxes,says Imbibe. [more...]
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[Infographic] Flavor Madness 2021: America's Favorite Ready-to-Drink Alcohol
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