Under ‘normal’ conditions, consumer habits shift at a rapid pace, but factor in a global pandemic and things change really quickly. Keeping on top of these changes is a challenging conundrum for brands to solve. [more...]

RELATED: Center of the Store Report

The center of the supermarket represents a coming together of two worlds for shoppers: extreme convenience and extreme indulgence. Typically, this is where shoppers will spend the most time studying the shelves, but in the beginning of March, as reports on COVID-19 worsened and it became clear a nationwide lockdown was needed, shopping attitudes changed dramatically in just a week’s time.