Sober socialising is proving to be popular among Gen Z, as the demographic is shunning alcohol more significantly than other generations, new data shows. In Mintel’s most recent report, Gen Z: The Sober Curious Generation, 40% of Gen Z consumers in the UK limited their alcohol consumption in 2023. The age group – people born in the mid to late 1990s up until the middle of the 2010s – was found to be less inclined to prioritise spending on alcoholic drinks for home consumption than people aged, Read more

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