The proportion of new flavored beer product launches has grown from 15% of total US beer launches in 2010, to 27% of launches in 2015, according to data from Mintel. This represents an increase of 80% over the five year period, with flavors ranging from grapefruit to habanero. Such innovation in flavors could help keep drinkers interested in beer, says Mintel, against a backdrop of overall declining beer volumes in the US.