The proportion of new flavored beer product launches has grown from 15% of total US beer launches in 2010, to 27% of launches in 2015, according to data from Mintel. This represents an increase of 80% over the five year period, with flavors ranging from grapefruit to habanero. Such innovation in fl...

The proportion of new flavored beer product launches has grown from 15% of total US beer launches in 2010, to 27% of launches in 2015, according to data from Mintel. This represents an increase of 80% over the five year period, with flavors ranging from grapefruit to habanero. Such innovation in flavors could help keep drinkers interested in beer, says Mintel, against a backdrop of overall declining beer volumes in the US.

Join your peers today!

Get the latest articles, news and trends in the Food & Beverage industry delivered directly to your inbox. Don't miss out! Enter your email address below to receive the weekly in-sight newsletter.

Twitter

Events

Lemonade Hard Seltzer Wins The Title of America's Favorite RTD Alcoholic Beverage Flavor

It’s Last Call in the Symrise Flavor Madness 2021 and a champion has been…

[Mini-Webinar] Sweet Taste Solutions for Your Brands

Do you work in bakery, cereal or sweet snacks? If so, join our Sugar Experts on …