Social media research firm Fizziology studies the way digital presence intersects with what people consume and love, across all categories in the US. In a recent report the team analyzed the social media of 21-23 year olds: the cohort of Gen Z of a legal drinking age. The youngest drinkers of legal age in the US have been made out to be strong adopters of CBD, potentially abandoning alcohol for low-ABV cocktails, mocktails and cannabis. [more...]

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