Researchers from Caltech tested this theory by asking 28 volunteers to rate the health virtues of more than 150 foods after fasting for four hours. On average, information about taste begins influencing the decision making process about 200 milliseconds sooner than health information, according to f...

Researchers from Caltech tested this theory by asking 28 volunteers to rate the health virtues of more than 150 foods after fasting for four hours. On average, information about taste begins influencing the decision making process about 200 milliseconds sooner than health information, according to findings published in the latest issue of the journal Psychological Science.

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