2012 was an excellent year for flavored libations. About 27 percent of the volume of spirit sales consisted of flavored spirits. In 2012 as well, flavored spirits registered an incredible 46 percent growth rate with flavored vodka accounting for nearly 39 percent of all new product introductions. These stellar results dictate a closer look at flavor trends within the category.
As the popularity of flavored vodka continues to grow and the amount of flavors being produced to continues to climb, we must look closer at the market. What are the drivers behind flavored vodka market? What are the most popular types of flavors? Who is drinking flavored vodka? What are the latest trends?
We have put together an inforgraphic to help answer these questions and more.
Check out the trends, statistics, and market drivers of flavored vodka in our Symrise custom infographic: CLICK HERE