The category is predicted to be worth US$21.1 billion in sales by 2027, making it one of the fastest-growing sectors in the spirits industry, with a compound annual growth rate of almost 15%. The latest to make a play for market share is Boston Beer, which is  rolling out an new iteration of its Truly hard seltzer brand in the form of Tequila Soda, based not on malt but on premium tequila blanco, fruit juice and sparkling water, Read more

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