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The latest in RTDs

As RTDs come of age, Rachel Badham explores how brands are innovating and diversifying in line with key consumer trends to help the category continue…
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Fully Functional: A Trending Beverage Market Hits Its Stride

The forecast for the functional beverage market is sunny indeed. In 2020, the functional food and beverage segment claimed an estimated $258.8 billion…
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Is it the age of the RTD?

The category is predicted to be worth US$21.1 billion in sales by 2027, making it one of the fastest-growing sectors in the spirits industry, with a…
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Korean-Inspired Soft Drinks

At the 2023 edition of Natural Products Expo East, Halmi showcased a bubbly new take on traditional Korean flavors with its ready-to-drink beverages.…
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What Makes A Sport Drink Truly Hydrating?

Water is essential for the human body to function — the body is made up of 60% of it, after all. So, what happens if and when water is not enough?…
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Pandan Your Way to a Better Tropical Drink

Floral, nutty and aromatic, pandan often finds itself in tropical drinks like swizzles or Jungle Birds. But just like coconut, whose flavor it…
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This Popular Drinking Trend Is a Gold Mine -- And Very Confusing

Ever had a non-alcoholic beer before? If not, you're among an increasingly smaller group of consumers. Drinkers who opt for low- and no-alcohol…
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Top "Ready To Drink" Cocktails for Summer 2022

Ready-to-drink (RTD), or canned, cocktails made a big splash during the first stages of the pandemic, when diners couldn’t get out to enjoy mixed…
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These Are the New Hard Seltzers Hitting Shelves in 2022

Expect plenty of ranch water, tropical flavors, and even absinthe this summer. READ MORE
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Cannabis Beverages Are On Fire!

Want to know where the cannabis industry is going? How about the beverage industry? The answer is cannabis beverages! The hottest new product segment…
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Happy Holidays from Symrise! See you in 2024!

Thank you for reading and sharing in-sight in 2023! We're taking a holiday…

Insights From the StarChefs Panel Discussion in Austin, Texas

As host of the food-centric podcast Flavors Unknown, Emmanuel Laroche knows his…