Latest Articles

The latest in RTDs

As RTDs come of age, Rachel Badham explores how brands are innovating and diversifying in line with key consumer trends to help the category continue…
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Fully Functional: A Trending Beverage Market Hits Its Stride

The forecast for the functional beverage market is sunny indeed. In 2020, the functional food and beverage segment claimed an estimated $258.8 billion…
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Is it the age of the RTD?

The category is predicted to be worth US$21.1 billion in sales by 2027, making it one of the fastest-growing sectors in the spirits industry, with a…
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Korean-Inspired Soft Drinks

At the 2023 edition of Natural Products Expo East, Halmi showcased a bubbly new take on traditional Korean flavors with its ready-to-drink beverages.…
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What Makes A Sport Drink Truly Hydrating?

Water is essential for the human body to function — the body is made up of 60% of it, after all. So, what happens if and when water is not enough?…
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Pandan Your Way to a Better Tropical Drink

Floral, nutty and aromatic, pandan often finds itself in tropical drinks like swizzles or Jungle Birds. But just like coconut, whose flavor it…
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This Popular Drinking Trend Is a Gold Mine -- And Very Confusing

Ever had a non-alcoholic beer before? If not, you're among an increasingly smaller group of consumers. Drinkers who opt for low- and no-alcohol…
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Top "Ready To Drink" Cocktails for Summer 2022

Ready-to-drink (RTD), or canned, cocktails made a big splash during the first stages of the pandemic, when diners couldn’t get out to enjoy mixed…
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These Are the New Hard Seltzers Hitting Shelves in 2022

Expect plenty of ranch water, tropical flavors, and even absinthe this summer. READ MORE
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Cannabis Beverages Are On Fire!

Want to know where the cannabis industry is going? How about the beverage industry? The answer is cannabis beverages! The hottest new product segment…
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StarChefs Los Angeles 2024 Panel Discussion

When it’s time for another StarChefs panel discussion, where else but Los…

Happy Holidays from Symrise! See you in 2024!

Thank you for reading and sharing in-sight in 2023! We're taking a holiday…