This month we will be focusing on the foods and beverages of Southeast Asia as we gather the best articles the web has to offer on in-sight. We'll feature articles on cuisine from Thailand, Philippines, Malaysia, Vietnam and Singapore. 

The influence of different cultures continues to show up more and more in the foods and beverages of the United States. Not only are Latin American flavors making their way north into the U.S., but Asian flavors continue to show up more as well. In fact, there has been a 17% increase in Asian items on restaurant menus over the last five years in the United States in all segments from QSR to fine dining (NPD Group). 

The Asian influence is no longer just Americanized Chinese food that U.S. consumers have been eating for years or sushi from Japan, but rather a call to authentic ingredients from different countries and regions. This transformation is being led by foodies, food trucks and inventive chefs like David Chang and Pok Pok's Andy Ricker. 

The flavors of southeast Asia are already being found in products at the supermarket. Some examples include loads of different sriracha potato chips, Thai-style ready to eat soup, Filipino adobo sauce mix, Tom Yom Soup at Trader Joes, and even spicy Thai style chicken jerky.

Check out the TOPIC OF THE MONTH section on in-sight for Southeast Asian content through the end of July.

Join your peers today!

Get the latest articles, news and trends in the Food & Beverage industry delivered directly to your inbox. Don't miss out! Enter your email address below to receive the weekly in-sight newsletter.

Twitter

Events

[Mini-Webinar] Sustainability at Symrise: Positive Impact Beyond Boundaries

Sustainability is more than an industry buzzword. It’s a promise to consumers…

[Webinar] trendscope® 2021+: Global Food and Beverage Trends

Year to year, consumers’ food and beverage choices evolve through the influence…