Snack time has become a negotiation between children and their parents’ conflicting wants and needs. Between the ages of 6 and 12 years old, kids have two snack time goals: flavor and feeling full. Children want to eat something that’s both delicious and filling—however when it comes to what their parents want for them, they don’t always see eye to eye.

We partnered up with consumer research agency, Smarty Pants, to explore first-hand the many snacking occasions of 6 to 12 year olds. Backed by extensive ethnographic research, our Kids Snacking Initiative identifies the different snack time priorities parents and children have.

The video below covers snacking perspectives by attitude and behavior compared to parents, including:

- Snacking needs and wants: parents versus kids
- Eating salty versus sweet by time of the day
- Top sweet and savory snacks

 

 

 

View Part 1 of the video, How To Create Kid Friendly Family Approved Snacks, or to learn more about Kids Snacking and the 12 Pathways to Kids Snacking Success, contact Symrise HERE.

Join your peers today!

Get the latest articles, news and trends in the Food & Beverage industry delivered directly to your inbox. Don't miss out! Enter your email address below to receive the weekly in-sight newsletter.

Events

Happy Holidays from Symrise! See you in 2024!

Thank you for reading and sharing in-sight in 2023! We're taking a holiday…

Insights From the StarChefs Panel Discussion in Austin, Texas

As host of the food-centric podcast Flavors Unknown, Emmanuel Laroche knows his…