Reinvention is never easy, but for McDonald's and its burger- and taco-slinging peers, it's become essential. And it hap...

Reinvention is never easy, but for McDonald's and its burger- and taco-slinging peers, it's become essential. And it happens to be the one thing fast food doesn't need to rebrand: breakfast sandwiches. When Starbucks reported its second-quarter earnings in late April, executives pointed ...

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