When I began covering Natural Product Expos and Fancy Food Shows more than 15 years ago, the target demographics fell into one of two categories: Not so today. Both audience preferences have evolved and now overlap, like partially intersecting ven diagrams. The natural products marketplace can act a...

When I began covering Natural Product Expos and Fancy Food Shows more than 15 years ago, the target demographics fell into one of two categories: Not so today. Both audience preferences have evolved and now overlap, like partially intersecting ven diagrams. The natural products marketplace can act as an incubator for new ingredient concepts.

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Year to year, consumers’ food and beverage choices evolve through the influence…