Key players in the food and beverage industry are faced with a critical consumer challenge: negative perceptions of modern factory food and drink. In light of a health and wellness awakening, the modern consumer wants a simple ingredient list and to know where their food is sourced from, without sacrificing the ultimate taste experience.
Code of Nature is Symrise’s response to shifting consumer demands in food and beverage. Code of Nature is a taste solution platform that unlocks and amplifies the real tastes of nature and fulfills consumer demand for the best, natural, honest food and drink. It offers natural ingredients across food and beverage categories that are sustainably sourced, ethically prepared, and that deliver amazing real taste.
Naturally Citrus is a key platform for citrus taste solutions within Code of Nature that holistically approaches citrus starting with sustainable and responsible sourcing practices. Citrus is certainly a key tonality for Symrise that goes beyond beverages. The availability of high quality citrus raw material is continuously declining, resulting in shortages, quality fluctuations and long-term cost increases.
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With our expertise, we’ve designed future-proof citrus solutions with sustainable citrus from named sources and sustainable natural citrus alternatives like botanical extracts and fractions with citrus notes. Across all citrus taste solutions, including lemon, orange, mandarin, grapefruit, we promise flavor stability, guaranteed supply, cost value prove sustainability – and of course, winning taste.
Naturally Citrus is supported by 4 pillars that underpin naturalness: Best Natural, Regulatory Guidance, Applied Science and Consumer Driven.
BEST NATURALS
Under Code of Nature, Symrise’s citrus taste solutions are natural ingredients that are carefully selected to meet consumer expectations. Through strong partnerships, we offer future-proof, sustainable solutions that are transparent and traceable back to the source—all the while, delivering a unique taste experience.
REGULATORY GUIDANCE
It’s more than just storytelling – Symrise is committed to Global Standards with fully traceable solutions. By ensuring a happy citrus value chain from farming to consumption, we’ve achieved a level of sustainability acknowledged by NGOs like UEBT & Rainforest Alliance.
APPLIED SCIENCE
To deliver unique citrus add back/FTNF solutions, Symrise uses it’s SymTrap Proprietary Technology, a cold extraction process that keeps components of fruit concentrates intact. Since less heat processing delivers a more refreshing citrus experience, we use cold infusion technology for fresher, authentic citrus profiles.
RELATED: Code of Nature Event Celebrates Sustainably Sourced & Transparent Ingredients
CONSUMER DRIVEN
To create winning taste solutions, Symrise understands the “DNA” of citrus consumer preferences” via sensory and analytical science. That’s how we deliver authentic, fresh, tasty citrus profiles with clean labels and transparent ingredients that consumers love and trust.
In 2018, Symrise hosted a Code of Nature kick-off event to introduce the revolutionary platform to the industry. The event featured concepts of each Code of Nature platform. To exemplify the versatility and natural complexity of Symrise’s Naturally Citrus solutions our menu included:
• Sicilian Lemon Bergamot Tea
• Grapefruit Oil Replacer
• Grapefruit Cardamom Ice Pops
Beyond Naturally Citrus, Code of Nature platforms include: Discover Chicken, Simply Vanilla, and Botanical Essentials, That’s Onion, Fruity Essentials and Food Bases. Stay tuned to the In-Sight blog for briefs on the other platforms!
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This article has been updated from 11/01/2018.
