Health and wellness continues to be a catalyst for innovation, but what that term means for consumers is a moving target and is impacted by a multitude of factors such as individual need states, age, and socioeconomic status. The ambiguity of the concept creates a lot of opportunity for brands (as well as some confusion) when it comes to creating new products that will resonate with consumers and have market staying power. [more...]

RELATED: Biggest Beverage Trends from Winter Fancy Food

Each year, the Symrise team heads to the Winter Fancy Food show in San Francisco to check out the year’s latest and upcoming beverage trends from producers all across the country. We’ve selected a few of the category’s most exciting trends that we experienced out west.