Since Starbucks launched the Pumpkin Spice Latte nationally in 2004, drinking coffee mixed with autumnal spices such as cinnamon, nutmeg and cloves has been a seasonal custom for many Americans. But now consumers are moving beyond the classic flavors whether seasonal, like pumpkin spice, or year-round favorites like vanilla and hazelnut to embrace a whole new range of java enhancements. [more...]
Thirsty For More?
CLICK HERE to subscribe to the weekly In-sight newsletter!