While popped snacks are gaining considerable attention as one of the up-and-coming sectors of the bagged snacks market, there still appears to be some mileage in the traditional popcorn market, both in the US and Europe. Global launches of popcorn recorded by Innova Market Insights rose over 8% in the 12 months to the end of June 2014, equivalent to just 5% of total snacks launches during that period.