Matcha Village is the latest Chinese chain to make its way stateside, with its Sawtelle location opening tomorrow. Japanese-style matcha desserts and drinks have been popular in Los Angeles for some time now, and the folks behind Matcha Village want to introduce Chinese-style matcha to the masses. When people say matcha, they automatically associate it with Japan. [more...]

Thirsty for more beverage trends?

In-sight is updated daily with the latest in beverage to help keep you and your brands informed. Subscribe to receive our weekly newsletter and we'll deliver our latet articles directly to your inbox. CLICK HERE!