With over 55.4 million people, Latinos make up 17.4% of the US population. The share of the Hispanic population in the U.S. is on a steady increase, projected to reach 30% by 2045 (U.S. Census Bureau).
The cultural evolution of the American population is demanding food and beverage brands to target a wider and more diverse consumer market. That’s why Symrise is continuously studying the Latino population and the impact they are having on mainstream America's food, beverage and culture.
We’re sharing the exciting insights you need to know about the Latino influence on mainstream America in a 45 minute webinar recording. Key takeaways include:
• Critical facts and figures regarding the Latino population
• How Hispanic diversity has impacted mainstream America
• What brands need to do to properly target Latino consumers
• Flavor considerations & modes for developing within the space