With over 55.4 million people, Latinos make up 17.4% of the US population. The share of the Hispanic population in the U.S. is on a steady increase, projected to reach 30% by 2045 (U.S. Census Bureau).

The cultural evolution of the American population is demanding food and beverage brands to target a wider and more diverse consumer market. That’s why Symrise is continuously studying the Latino population and the impact they are having on mainstream America's food, beverage and culture.

We’re sharing the exciting insights you need to know about the Latino influence on mainstream America in a 45 minute webinar recording. Key takeaways include:

• Critical facts and figures regarding the Latino population
• How Hispanic diversity has impacted mainstream America
• What brands need to do to properly target Latino consumers
• Flavor considerations & modes for developing within the space

 

Find the FULL RECORDING HERE!

 

  

 

 

If you’re interested in reading more about Symrise’s Sabor in America Initiative, CLICK HERE.

Join your peers today!

Get the latest articles, news and trends in the Food & Beverage industry delivered directly to your inbox. Don't miss out! Enter your email address below to receive the weekly in-sight newsletter.

Twitter

Events

[On-Demand Webinar] Inspiring Vanilla: Bringing You Closest to the Source

  A look at how Symrise vanilla from Madagascar can help you create inspiring…

Small and Big Worlds Collide at DC-Chesapeake StarChefs Rising Stars

With its contrast between cozy, walkable neighborhoods and high-stakes…