Dairy is one of the most interesting and innovative food categories today, according to Lu Ann Williams, Director of Innovation at Innova Market Insights. During a webinar presented yesterday, Williams addressed the market researcher’s Top Ten Trends for 2020 and how they fuse together within the dairy category. Indeed, the dairy and dairy alternatives markets have already enjoyed much success, but these markets are also developing positively and tapping into some of the most poignant trends. Williams pinpoints storytelling, sustainability and hybrid claims as key drivers in the dairy sector. [more...]

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