The key objectives of the study, titled, "Understanding Super Premium Soups," were to explore what defines super premium soups for the Millennial consumer; to identify the key drivers of premium/high quality in soups; to understand the relevance and perceptions of premium across key soup categories; and, to uncover opportunities for innovation in the category. [more...]
Join your peers today!
Get the latest articles, news and trends in the Food & Beverage industry delivered directly to your inbox. Don't miss out! Enter your email address below to receive the weekly in-sight newsletter.
Events
[Webinar] Plant-based Demand Transforms Sweet Categories
The demand for plant-based solutions in cultured products and frozen desserts is…
[Webinar] Beverage Innovation in a Plant-Based World
As consumers steer away from dairy-based beverages, plant-based alternatives…
