On a recent Wednesday afternoon, Ben Branson, the thirty-six-year-old creator of Seedlip, a line of non-alcoholic spirits that is often likened to gin, walked into L'atelier de Joël Robuchon to talk alcohol-free booze. Unlike gin, Seedlip spirits are not made with juniper: Seedlip Garden tastes of peas, rosemary, and thyme; Seedlip Grove has flavors of orange peel and ginger; and Seedlip Spice tastes of cardamom and oak. [more...]

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