The results are in and the latest food and beverage trends have been revealed.  The 42nd annual Winter Fancy Food Show, both riveting and enlightening, just took place in the San Francisco Moscone Center January 22-24, 2017.  Innovations from more than 1,400 beverage, food and packaging exhibitors were showcased just waiting to be discovered.  Symrise, determined to be at the forefront of the latest trends, was among the masses to attend this exciting event and discover what’s hot and trending this year in food and beverages specifically focusing on Millennials and the up and coming Gen Z.  Transparency, health and wellness along with nostalgic and indulgence were the driving forces behind what retailers displayed during this year’s event. 

CLICK HERE to subscribe to the weekly in-sight newsletter!

Move over matcha as turmeric, toffee and cherry are taking center stage and crossing over into various beverage and food categories.  Turmeric can now be sipped in Pok Pok Som soda while toffee is tastefully savored in Hope & Harmony’s Butter Toffee peanuts. We also identified many new niche and start up brands that are shaking up the food and beverage industry and competing for space on the shelves.

We are eager to share the top product and flavor trends we saw in the slide share below.  We hope you find these trends not only exciting, but also inspiring for your brands and products.



For weekly trends, CLICK HERE to Subscribe to the in-sight newsletter!

Join your peers today!

Get the latest articles, news and trends in the Food & Beverage industry delivered directly to your inbox. Don't miss out! Enter your email address below to receive the weekly in-sight newsletter.


Happy Holidays from Symrise! See you in 2024!

Thank you for reading and sharing in-sight in 2023! We're taking a holiday…

Insights From the StarChefs Panel Discussion in Austin, Texas

As host of the food-centric podcast Flavors Unknown, Emmanuel Laroche knows his…