So-called "malternatives" first appeared in the beer aisles in the 1980s, when changes in the tax code undermined the market for wine coolers and opened an opportunity for malt-based drinks that could qualify as beer for tax purposes. Critics of these beverages dubbed them "alcopops," fearing that the carbonated, sweet, affordable drinks were meant as gateway beverages for young drinkers accustomed to sugary sodas. [more...]
Join your peers today!
Get the latest articles, news and trends in the Food & Beverage industry delivered directly to your inbox. Don't miss out! Enter your email address below to receive the weekly in-sight newsletter.
[Webinar on Demand] Sabor Webinar: Unlock Key Insights for Developing Culinary and Snack Products with Latin Flavors
Watch our Sabor in America Webinar: Unlock Key Insights for Developing Culinary…
Last week, our Marketing, Sensory, Consumer Insights and Innovations team…