Millennials gravitate towards products that communicate a genuine message and offer a sense of discovery. This has resulted in craft-style branding that emulates a sense of community for millennials and other consumers.

Symrise set out on a journey to define what craft means to millennials, and conducted an in-depth study across the United States. Learn more about our discoveries in Craft with the video below.

 

 

Learn more about our Craft Initiative with our Infographic: Defining Craft Branding in Food and Beverage!

This article was originally published on 11/06/2019.

Join your peers today!

Get the latest articles, news and trends in the Food & Beverage industry delivered directly to your inbox. Don't miss out! Enter your email address below to receive the weekly in-sight newsletter.

Events

Join us tomorrow for our Webinar: Understanding the GLP-1 Consumers and Innovative Wellness Solutions

Please join us tomorrow November 21, 2024 at 12PM ET, for our Understanding the…

Upcoming Webinar: Understanding the GLP-1 Consumers and Innovative Wellness Solutions

Please join us for our Understanding the GLP-1 Consumers and Innovative Wellness…